What is foursquare and why should I use it?

If you participate in social media, it is very likely that you have asked this question by now.

It may be that this is the first time that you have heard the actual term, but if you are on facebook or twitter, you have probably noticed someone’s updates that start with “I’m at …” or “I just became the mayor of …”.  That is foursquare.

If that is the case your next line of thinking is probably to ask …

“Why would someone care where I’m at?”

or

“Why do I want everyone to know where I’m at — so they can rob my house and/or stalk me?”

Regardless, it has captured your attention and, maybe, peaked your interest.

You're not gonna convince me!

So again: What is foursquare and why should I use it?

There are two main aspects to foursquare.

1) It is a game and a competition.

2) It has actual business application.  (In fact, I believe that it is one of the most powerful business-to-consumer social media tools.) Check out these foursquare articles by Justin McHood, SEO Maestro.

Here are a couple of videos that offer an introduction to foursquare.

If you are in Arizona, come to our foursquare swarm party next Friday and learn why and how YOU should use foursquare.  The aforementioned SEO Maestro, Justin McHood, will be leading a discussion on how Arizona real estate professionals can use foursquare for business.